Mounika Konidala 

BCBSKS Mobile App Design

SUMMARY:

BlueCross and BlueShield of Kansas does not have a mobile app for member login and they would like to understand if their users need an app to communicate with them and also to understand what end users really look for and how to motivate them to download an app.

CHALLENGE

When I joined as an Interaction Designer, there was not quite enough design process, UX knowledge, or collaboration between design and development teams. I was there in a centralized team there to help. I was the Team Glue and designed a process to develop a mobile app.

MY ROLE & PROCESS

On a small team of graphic designers, I served a few complimentary functions:

• Increased team communication through increased conversation, co-working, and whiteboarding sessions

• Created order out of chaos by diagramming processes and visualizing complex flows and situations

• Led design team meetings and helped create a supportive, creative, fun team culture

• Did UX research with users to assess the validity of future product features and usability of existing products

• Encouraged prototyping at many levels of fidelity; the team started using Invision, which was a great internal and external tool for design communication

• Worked as a recruited for research sessions, moderator for research sessions, handled entire design team in providing a lot of guidance to developers, visual designers on designing the path we have to go to get succeed in the project

1. DISCOVERY

We started our analysis with the research to understand the percentage of people who uses smartphones and what motivates them to download an app. 

And also we did a lot of market research and competitor analysis to understand the end user

Survey:

Before I joined the company, the market researcher conducted a survey where I did the data analyzation to understand the end user responses for the questions.

Work in progress!